Content Marketeer

In this role as a Content Marketeer you will be the beating heart of our external communication and organic & paid campaigns. You will work together closely with our Marketing Manager, internal team and our external partners to develop original and effective marketing campaigns.
You are the creative lead for all content across Instagram, Facebook, and TikTok. From reels to stories, you manage the full content process, from ideas and creation to posting. You bring the underwater world to life and ensure our audience stays inspired, engaged, and informed.

Key Responsibilities & Tasks:

• Own and optimize the Dive Friends Bonaire content calendar across Instagram, Facebook, YouTube, and TikTok
• Create and edit (underwater) photo and video content for our online touchpoints
• Design social media posts, tradeshow flyers and posters for in-store promotions
• Manage platform metrics, performance reports, and content testing
• Copywriting that reflects the brand voice and campaign goals for social media captions, blogs and occasional press releases
• Support your colleagues from events with promotion and content creation. Events include our Quarterly Clean Ups (for over 10 years!) and our very own Avelo Experience
• Coordinate with dive staff and external content partners for content
• Implement social media strategy, engage with our community, and grow our channels
• Bring our IDC and Retail social accounts to life
• Manage and grow our email marketing program (Mailchimp), including automations, newsletters, and customer journeys

• Minimum PADI Advanced Open Water Diver
• Hold a valid driver’s license
• Proven experience as (content) marketeer. Ideally in tourism, lifestyle or diving industry
• Experience with Meta Business Suite and scheduling tools is a plus
• Hands on experience creating (preferably) underwater content
• A good eye for design and photography
• Experienced in Canva and/or (preferably) Adobe Creative Suite
• Familiarity with email marketing platforms (e.g., Mailchimp) is a plus
• Able to work independently and manage your own project and deadlines
• A team player who can collaborate and communicate effectively with various stakeholders
• Fluent in spoken and written English
• Flexible, open-minded and comfortable working in a dynamic business